YouTube, TikTok, Instagram — social media has created an entirely new economy for creative workers. Any creator or brand with a unique voice can build an audience, connect with followers, and monetize content creation into a lucrative business.
As the creator economy grows, so does the demand for faster ways to create and manage quality content. This is where AI content tools can help. They help creators brainstorm new ideas and build data-driven creative content. Rather than replacing the creative process, using AI helps automate repetitive tasks and enhances creativity, freeing creators to focus on being their best creative selves.
To launch your creativity into the future, here’s our guide to the best AI content creation tools, along with potential benefits and best practices.
AI-powered tools aren’t just another layer of technology to add to your workflow. They can transform the way marketers and content creators work, speeding up processes with more precision and foresight.
Here’s how AI content creation tools can transform your work:
High-quality content often involves significant investments in time and personnel, whether it’s for market research, script writing, or platform optimizations. Traditional content production requires a team of marketing professionals (or one very exhausted content creator) who need compensation for their time. AI tools automate labor-intensive tasks, freeing up valuable resources.
From brainstorming ideas to editing and revising, it’s easy for behind-the-scenes logistics to weigh creators down. AI content management tools can schedule posts, generate subtitles or closed captions, and correctly format content for different platforms. With these lengthy processes automated, creators can produce content at scale while saving energy for more strategic work, boosting overall content quality.
One of the biggest barriers for content creators? Cracking the algorithm. Simply creating great content isn’t enough because it has to rank well in social media algorithms and search engines.
AI-powered tools can help identify high-ranking keywords, analyze competitor content, and predict which topics are most likely to perform well. This data-driven approach helps creators and marketers fine-tune their process and create content that resonates with both their target audiences and the algorithms.
Although artificial intelligence agents can’t totally replace human creativity, they can give your process a big boost.
Here are four ways AI-generated content can lighten your load, allowing you to focus more on crafting compelling material that connects with your audience:
Like any new tool, developing a clear set of best practices is key to helping team members use technology effectively. Here are three to consider:
Whether you need help capturing the ideation process, generating images, or filling in for a writer, here are five great AI-powered tools:
Otter is an all-in-one AI meeting assistant capable of automatically taking meeting notes, summarizing insights, capturing action items, and automating follow-up — and then some. On top of this, you can use Otter AI Chat to generate content based on your meetings from a blog post based on a meeting discussion to a social media calendar based on all of your meetings across an entire year - Otter whips them up based on your meetings. It’s a valuable tool for streamlining AI content planning and turning meetings into actionable content ideas and creation. You can even record your ideas on the go!
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Perhaps the most well-known AI content creation tool on the internet, ChatGPT is a generative AI tool that can help with writing and brainstorming. From drafting blog posts and generating social media content to answering customer queries and brainstorming content strategy, ChatGPT is designed to mimic human-like text.
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Canva is an AI-powered image generator that allows users to create professional-looking visual content, including social media posts, infographics, and event flyers. It’s useful for content creators who produce video or written content and need to generate engaging visual elements.
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Similar to ChatGPT, Copy.ai is a natural language processing tool designed specifically for marketers. It generates written content for blogs, social media, or product descriptions — whatever your needs are. Its biggest advantage is the ability to analyze interviews and sales calls and turn them into written content, maintaining the voice and tone of the original recording.
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Synthesia is an AI-powered video creation app that creates realistic videos and avatars from text prompts and video scripts. For content creators who work in sales, training, or reporting, it’s a useful tool to create professional-quality video content.
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Brainstorming sessions fuel successful content creation. But don’t get bogged down by writing down every great idea.
With Otter.ai, you can instantly turn a meeting or conversation into creative content. Get started today.